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Stocking decision

iPhone 11 vs iPhone 12 for wholesale: which moves faster in Indonesia?

If you stock used iPhones in Indonesia, this is the decision that sets your whole month: how many 11s, how many 12s. Here is how the two models actually behave on a wholesale pallet, based on how our buyers in Jakarta, Surabaya and Medan split their orders.

The short answer

Grade C iPhone 11 is the volume king. iPhone 12 Grade AB is the margin king. In a 100-piece first order, most of our Indonesian buyers take 60–70 pieces of 11 and 30–40 pieces of 12. Almost nobody takes only 12s on the first order.

Side by side

iPhone 11iPhone 12
Price band (FOB HK)Entry levelOne tier above
Screen6.1" LCD6.1" OLED
ChipA13A14
5GNoYes
Battery on used stockUsually 82–89%Usually 84–90%
Repair parts availabilityBest in classVery good
Resale speedFastestFast
Buyer complaint rateLowestLow

Why the iPhone 11 still carries volume

Three reasons, in order of importance:

  1. Repair economics. Every repair shop in Indonesia knows the 11. Screens, batteries and charging flexes are cheap and everywhere. A phone that is cheap to fix is a phone a retailer is willing to hold.
  2. Battery anxiety is lower. On a used 11, 85% battery health is normal and accepted. On a 12, buyers expect 88%+. Same battery, different expectation — and expectations drive returns.
  3. Price point. The 11 sits in the band where a small shop can sell five units a week without blocking cash. The 12 blocks more capital per unit.

Why the iPhone 12 earns more per unit

The 12 is where the upgrade story still works: OLED, flat edges, 5G. 5G coverage in Jakarta and Surabaya is real now, and it closes sales in the mid tier. A Grade AB 12 sells to a customer who wants "a phone that looks new" — and that customer pays more margin than the customer hunting for the cheapest working iPhone.

The trap: don't buy 12s in Grade C for Indonesia. A Grade C 12 has cracked back glass and a premium frame, so the repair cost eats the margin the 12 is supposed to give you. In Grade C, the 11 wins every time. In Grade AB, the 12 wins.

What to order, by business type

Your businessSuggested split (per 100 pcs)
Market stall / small retailer80 × iPhone 11 Grade C, 20 × 11 Grade AB
Retail shop with display counter50 × 11 Grade C, 30 × 12 Grade AB, 20 × 11 Grade AB
Online reseller (Tokopedia/Shopee)40 × 11 Grade C, 40 × 12 Grade AB, 20 × 13 Grade AB
Repair shop that also resells70 × 11 mixed, 30 × 12 Grade C for parts-and-resale

Model mix is not the only variable

Two more things decide whether a pallet sells:

How we ship this mix

Our current stock runs more than 500 units per model across iPhone 11–17, so a mixed pallet is normal for us, not a special request. MOQ is 50 pcs per model and grade, FOB Hong Kong, USD. We dispatch within 24 hours with a tracking number — UPS, FedEx, or your nominated forwarder — and we do not promise an arrival date, because transit is not ours to promise.

Ask for this week's 11 / 12 price list

GOODWELL TRADING HONG KONG LIMITED · BR 80760802-000 · Live stock · Terms